SAN FRANCISCO--March 18, 2008—Zipidee, the largest digital marketplace for instructional, educational and special-interest content, continues to provide cutting-edge payment options and conversion tools for its seller network by partnering with TrialPay, the leader in alternative online payments. Zipidee has integrated the TrialPay payment option into its e-commerce platform, enabling sellers to convert more customers by providing thousands of ways to pay.
“TrialPay pairs customers with ideal offers from their preferred brands, increasing a customer’s willingness to pay,” said Johnson Ma, TrialPay’s Director of Business Development. “With thousands of ways to pay from blue-chip advertisers, there’s an offer for every customer.”
The TrialPay platform dramatically boosts conversion rates by ensuring that every customer can find an offer that compels him or her to complete a transaction. For example, if a customer cannot be convinced to pay for a video, he or she could buy clothes from a premier retailer, sign up for monthly magazine subscription or sign up for a credit card, and get the video for free. The advertiser pays a bounty that equals or exceeds the video merchant’s regular price, creating a profitable transaction out of a stalled or abandoned cart. Using TrialPay, Zipidee merchants generate revenue from lost or unlikely transactions and customers get a free product.
“Zipidee gives sellers the freedom to choose how they distribute and market their digi-goods, and TrialPay embodies this principle,” said Henry Wong, CEO of Zipidee. “Our partnership with TrialPay empowers our expanding network of sellers to optimize revenue and create brand loyalty by offering customers a great deal.”
Customers get the Zipidee seller’s product for free when they complete an advertiser offer from one of their favorite brands. Customers are grateful to Zipidee sellers for the deal they have just received, fostering the brand loyalty that has created more than 150,000 return customers since Zipidee’s launch in October 2007. The TrialPay model proved so appealing that Zipidee decided to offer a $20 credit when shoppers create a new account. Once shoppers sign up and complete an offer, $20 is automatically added to the new member’s account to spend in the Zipidee marketplace.
“With more than 300,000 visitors per month and 600 premier content producers, Zipidee represents the ideal partner for TrialPay,” said Ma. “This partnership gives Zipidee sellers a new way to increase sales and grow their customer base. We are delighted to have Zipidee as a partner.”
Since its launch last fall, Zipidee has grown to be the largest digital marketplace for instructional, educational and special-interest content. With over 10,000 titles, they offer a broad range of content in more than 100 categories, including action sports, anime, health and fitness and martial arts.
To get your free $20 today, visit Zipidee at http://www.zipidee.com/free-offer.aspx.
About TrialPay
TrialPay unites advertisers, merchants and shoppers to create the first payment platform that benefits all parties. Using TrialPay, merchants turn lost and indecisive shoppers into paying customers by giving away their product for free when a shopper completes an offer from blue-chip advertisers. Advertisers pay a bounty that equals or exceeds the merchant's regular price to create a profitable transaction out of a stalled or abandoned cart. TrialPay ensures that every shopper finds an offer that compels him or her to purchase by pairing premium brands with the added value of a free product. With TrialPay everyone wins: shoppers get a free product, advertisers acquire new customers and merchants earn significant revenue from lost or unlikely customers.
TrialPay works with over 3,000 premium merchants, including industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 5.7 million registered users and adds 15,000 new users every day.
About Zipidee
Zipidee powers the Internet’s largest digital marketplace for instructional, educational, entertainment, health and fitness, sports, and special interest content through its destination marketplace Zipidee.com and also through its Content On-Demand Widgets®. Zipidee’s Content On-Demand Widgets® are fully transactional, handling the preview, purchase, and fulfillment of digital content. Each widget has an embeddable code that can be copied and pasted into any web environment for viral distribution. Our platform provides the tools for media owners, from aspiring media moguls to large media companies, to market and sell digital products, including video, audio (books and music), eBooks, mobile content, and more, by publishing and creating customized Content On-Demand Widgets®. Zipidee has a rapidly expanding seller network of more than 1000 content producers and distributors and over 150,000 repeat customers. The Zipidee platform receives over 500,000 visitors per month, browsing through more than 1.5 million pages of digital goods for sale. By giving sellers the freedom to choose how they distribute their digi-goods, from business model to price point, Zipidee allows buyers and sellers to rule and transact in an open and distributed marketplace. Zipidee is a privately held San Francisco-based company and is venture-backed by leading investors. For additional information on the Zipidee marketplace, please visit www.zipidee.com, www.totalvid.com, and www.videowaza.com.
Copyright © 2008 Zipidee, Inc. All Rights Reserved. 540 Howard St. Suite 203, San Francisco, CA 94105. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
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